# Zi Assistant, the AI assistant that runs your customer experience with you

> Zi Assistant is an AI assistant built into the Zinochat dashboard. Ask in plain words, and Zi reads your agent's settings, conversations, and knowledge base to find the cause, then proposes a fix. Every change waits for your approval.

## What can Zi Assistant do?

You don't need to remember every settings screen. Ask Zi in plain words, and Zi reads your shop's data, explains, and proposes changes for you to approve.

- **Describe it, and Zi configures it**: Edit your agent's instructions and tone, add a sales funnel stage, a handoff rule, a skill, or a quick reply, all from one message.
- **Nothing ships without your approval**: Every change is a proposal that states what will change. When it edits something that exists, Zi shows the before and after to compare. Deletions are flagged.
- **Debug any conversation**: Zi reads the conversation and how the agent handled it, to show which sources the agent looked up, why it answered that way, or why it handed off.
- **Keep knowledge and products current**: Ask Zi to update text sources in your knowledge base, product details, and variants when a policy or a price changes.
- **Test before customers see it**: Zi creates a test conversation to check the agent after a change. A test message runs a real answer, so it uses credits and needs your approval too.
- **Show Zi a picture**: Attach a screenshot or a product photo, up to 4 images per message, so Zi knows exactly what you mean.

## How a change goes from question to live

Zi does the reading and proposing. The final call is always yours.

1. **Ask Zi in plain words**: Open Zi right in the dashboard. Zi knows which page you are on, such as an agent or a conversation.
2. **Zi reads your shop's data**: Agent settings, conversations, knowledge base, products, and quick replies, in the project you have open only.
3. **Zi explains and proposes**: Zi states the cause and the change it would make before proposing anything.
4. **You approve or reject**: Review what will change, then approve, or reject with a note.
5. **Zi applies it and reports back**: The change is applied exactly as you saw it, and Zi reports the result.

Zi uses your project's AI credits, like the agent that answers customers, and Zi's share is shown separately on the dashboard.

## A real example

> **Shop owner (Zi Assistant):** "Why did the agent tell a customer yesterday that the beige linen dress was 380k? The right price is 450k."
>
> **Zi checked:** Read the customer's conversation → See which sources the agent looked up → Compare with the price in the product catalog
>
> **Zi:** "The agent took the price from the "Summer price list" text source in your knowledge base, which still lists the beige linen dress at 380,000 VND. Your catalog says 450,000 VND. I suggest updating that line in the text source to match."
>
> **Waiting for your approval: edit text source:** Only the beige linen dress price changes, the rest stays as it is

Nothing is applied until you say yes.

## What is Zi Assistant?

Zi Assistant is an AI assistant for shop owners and operations teams, built into the Zinochat dashboard. Instead of opening settings screens one by one, rereading conversations, and guessing why an agent answered wrongly, you ask Zi in plain words. Zi reads your shop's data, explains the cause, and proposes a change. You decide whether to apply it.

## Why have an assistant for yourself?

How well an agent answers customers depends on how it is configured: its instructions, sales funnel, handoff rules, knowledge base, and product catalog. When a customer gets a wrong answer, the cause is usually an outdated source or an unclear instruction. Finding it by hand takes time. Zi does the reading and cross-checking for you.

## Configuring on your own vs. with Zi

| On your own | With Zi Assistant |
| --- | --- |
| Remember where each settings screen is | Say what you want in one message |
| Reread conversations to guess what went wrong | Zi shows which sources the agent used and why |
| Edit directly, and risk overwriting other parts | Review what will change, then approve |
| Make up test questions yourself | Zi creates a test conversation |

## What Zi doesn't do yet

Zi works when you ask: it does not run on a schedule or send reports on its own. Zi does not read Excel or PDF files you upload yet, and it never changes anything without your approval.

Zi Assistant is part of Zinochat's [AI Customer Experience](/en/blog/what-is-ai-customer-experience/) platform: customer experience powered by AI, not just a chatbot that answers messages.

## Frequently asked questions

### Does Zi change my shop's settings on its own?

No. Zi only reads on its own. Every change, from an agent's instructions to a product update, is a proposal that waits for your approval and is applied exactly as you saw it. You can reject it with a note so Zi proposes again.

### What data can Zi see?

Only the project you have open, including agents, conversations, how the agent handled them, the knowledge base, products, albums, quick replies, and skills. Zi cannot see other projects, even under the same account.

### How is Zi different from the chatbot that answers customers?

Your agent answers your customers on Messenger, Instagram, and Zalo. Zi answers you, in the dashboard, to help you configure, check, and improve those agents.

### Why does an agent answer wrongly, and how does Zi find out?

An agent can only answer from what it looks up, such as the product catalog and the knowledge base. Zi reads the conversation and how the agent handled it to see which sources it used, then points out what is outdated, missing, or conflicting and proposes a fix.

### Who on my team can use Zi?

Every member of the project. Each person has their own conversations with Zi, and every change Zi proposes needs the approval of the person in that conversation.

### What language does Zi answer in?

The language you ask in, Vietnamese by default.

### How much does Zi Assistant cost?

Zi uses your project's AI credits, 100,000 VND for 100,000 credits, and unused credits never expire. Zi's share of credits is shown separately on the dashboard. Each channel connection costs 65,000 VND (about $2.5)/month, and team members are free. New accounts get a 7-day free trial.

- Sign up: https://app.zinochat.com/signup
- URL: https://zinochat.com/en/zi-assistant/
- Updated: October 24, 2026